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prenotazione",{"_type":33,"page":639,"title":654},{"route":640,"slug":165},{"_createdAt":641,"_id":642,"_rev":643,"_system":644,"_type":20,"_updatedAt":647,"page":648,"route":648,"url":649},"2023-05-07T11:59:27Z","9901eec5-7fe5-433f-b667-2506c9ff7f13","tuEyhHPqNeE2U7cY1xAWEC",{"base":645},{"id":642,"rev":646},"gtaIKZtd9rNKBs6SYolLrw","2025-06-30T11:33:59Z","terms",{"_type":25,"cs":650,"de":651,"en":652,"it":653},"/podminky","/bedingungen-und-konditionen","/terms-and-conditions","/termini-e-condizioni",{"_type":25,"cs":655,"de":656,"en":657,"it":658},"Podmínky","Bedingungen und Konditionen","Terms & Conditions","Termini e condizioni",{"_type":604,"icon":165,"openInNewWindow":30,"title":660,"url":665},{"cs":661,"de":662,"en":663,"it":664},"Partnerský portál","Wiederverkäufer-Portal","Reseller portal","Portale 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by mohl říct, že jsme pivní muzeum, interaktivní multimediální galerie či pivní atrakce. My jsme ale Pilsner Urquell: The Original Beer Experience – unikátní zážitková expozice, v níž pomocí nejmodernějších technologií vyprávíme fascinující příběh jednoho z našich národních pokladů – prvního zlatého ležáku světa. ","Man könnte sagen, dass wir ein Biermuseum, eine interaktive Multimedia-Galerie oder eine Bierattraktion sind. Aber wir sind Pilsner Urquell: The Original Beer Experience – eine einzigartige Erlebnis-Ausstellung, in der wir mit modernster Technologie die faszinierende Geschichte eines unserer Nationalschätze erzählen – des ersten goldenen Lagers der Welt.","Someone might say that we are a beer museum, an interactive multimedia gallery, or a beer attraction. But we are Pilsner Urquell: The Original Beer Experience – a unique experiential exhibition where we use the latest technologies to tell the fascinating story of one of our national treasures – the world's first golden lager. ","Qualcuno potrebbe dire che siamo un museo della birra, una galleria multimediale interattiva o un'attrazione dedicata alla birra. Ma noi siamo Pilsner Urquell: The Original Beer Experience, una mostra esperienziale unica in cui utilizziamo le tecnologie più innovative per raccontare l'affascinante storia di uno dei nostri tesori nazionali: la prima birra chiara al mondo.",{"_type":25,"cs":716,"de":301,"en":302,"it":303},"Kdo jsme",{"_key":718,"_type":719,"button":720,"image":732,"reverse":245,"showVideo":245,"text":733,"title":800,"video":805},"be28383df390","blockArticle",[721],{"_key":722,"_type":723,"buttonTitle":724,"link":727},"b3313826eb6a","articleLinkInternal",{"cs":188,"de":725,"en":190,"it":726},"Unsere Erlebnisse","Le nostre esperienze",{"route":728,"slug":165},{"_createdAt":14,"_id":15,"_rev":16,"_system":729,"_type":20,"_updatedAt":21,"page":22,"route":23,"url":731},{"base":730},{"id":15,"rev":19},{"_type":25,"cs":26,"de":27,"en":28,"it":29},"images/article/25-9214",{"cs":734,"de":754,"en":771,"it":785},[735,746],{"_key":736,"_type":737,"children":738,"markDefs":744,"style":745},"d5ccc496634e","block",[739],{"_key":740,"_type":741,"marks":742,"text":743},"63c2c615cf6d0","span",[],"Především proto, abyste si odnesli nezapomenutelný zážitek a možná i něco víc. Dobré pivo, stejně jako kvalitní hokej, patří k symbolům naší národní hrdosti. Zatímco chuť piva znají všichni, jeho historii už málokdo a tajemství dokonale vyladěné chuti jen ti vyvolení. ",[],"normal",{"_key":747,"_type":737,"children":748,"markDefs":753,"style":745},"33b9e85bdfbf",[749],{"_key":750,"_type":741,"marks":751,"text":752},"306d3d409284",[],"Naše interaktivní zážitková expozice vám umožní poznat dějiny zlatavého moku od starověku po současnost, poodhalí výrobní tajemství a seznámí vás s těmi, kdo se o vznik prvního zlatého ležáku, který dobyl svět, zasloužili nejvíce. Každý návštěvník se navíc může do tajů dobře načepovaného piva Pilsner Urquell ponořit ještě hlouběji a postavit se pod vedením profesionálů za výčep. Ať už si z naší nabídky vyberete cokoliv, jisté je, že si to vychutnáte všemi smysly.",[],[755,763],{"_key":756,"_type":737,"children":757,"markDefs":762,"style":745},"239500cbc991",[758],{"_key":759,"_type":741,"marks":760,"text":761},"282f6d2b9ec90",[],"Was ist die Experience? Das Konzept verbindet Geschichtenerzählen mit modernen Technologien, Bierverkostung und Unterhaltung. Unsere sachkundigen und freundlichen Mitarbeiter sorgen dafür, dass jeder Besucher eine wunderbare Zeit in guter Gesellschaft verbringt, unabhängig von seinem Hintergrund.",[],{"_key":764,"_type":737,"children":765,"markDefs":770,"style":745},"eaf9ad97a14f",[766],{"_key":767,"_type":741,"marks":768,"text":769},"8372c022d5a8",[],"Erwarten Sie keine Brauereiführung, sondern eine atemberaubende Geschichte des ersten Pilsbiers der Welt, die Sie mit allen Sinnen erleben können. Überzeugen Sie sich selbst - klicken Sie auf die Schaltfläche unten und reservieren Sie jetzt Ihren Platz! Noch nicht sicher? Prüfen Sie unsere Bewertungen auf Google!",[],[772],{"_key":773,"_type":737,"children":774,"markDefs":784,"style":745},"666c590e767f",[775,780],{"_key":776,"_type":741,"marks":777,"text":779},"a9550a1e7eda0",[778],"strong","What is the Experience?",{"_key":781,"_type":741,"marks":782,"text":783},"44c5d3e3362c",[]," The concept combines storytelling with immersive modern technologies, beer tasting, and entertainment. Our knowledgeable and friendly staff members ensure that every visitor has a wonderful time spent in good company, no matter their background.\n\nDo not expect a brewery tour, but a breathtaking story of the World's first Pilsner beer experienced through all your senses. See it for yourself - click on the button below and reserve your spot now! Still not sure? Check our reviews on Google!\n",[],[786,793],{"_key":787,"_type":737,"children":788,"markDefs":792,"style":745},"38a862a400fd",[789],{"_key":790,"_type":741,"marks":791,"text":761},"bbd06f3a3fcd",[],[],{"_key":794,"_type":737,"children":795,"markDefs":799,"style":745},"4d458499e825",[796],{"_key":797,"_type":741,"marks":798,"text":769},"e0541abec898",[],[],{"cs":801,"de":802,"en":803,"it":804},"PROČ K NÁM **PŘIJÍT**","DAS **KONZEPT**","THE **CONCEPT**","IL **CONCETTO**","videos/article/promo-1.mp4",{"_key":807,"_type":719,"button":165,"image":808,"reverse":30,"showVideo":30,"text":809,"title":910,"video":915},"0f13c439580d","images/article/25-9017",{"cs":810,"de":835,"en":860,"it":885},[811,819,827],{"_key":812,"_type":737,"children":813,"markDefs":818,"style":745},"ab6e4aa98599",[814],{"_key":815,"_type":741,"marks":816,"text":817},"b732966acd610",[778],"AKTIVITA, KTEROU MUSÍTE V PRAZE ZAŽÍT!",[],{"_key":820,"_type":737,"children":821,"markDefs":826,"style":745},"d4e5a0773578",[822],{"_key":823,"_type":741,"marks":824,"text":825},"8e275f92b1d5",[],"Ve třech patrech nově zrekonstruované historické budovy v centru Prahy, na ploše 3500 m², najdete víc zážitkových možností, než v kterémkoliv pivním muzeu. Těšit se můžete na impozantní instalace, nejmodernější technologie, interaktivní prvky a nechybí samozřejmě ani výčep a tradiční plzeňská pivnice.",[],{"_key":828,"_type":737,"children":829,"markDefs":834,"style":745},"deb4eb37b207",[830],{"_key":831,"_type":741,"marks":832,"text":833},"a90dcee3f609",[],"Příběhem piva od historie po současnost vás provede zábavný audioprůvodce a než prohlídku zakončíte v pivnici, kde si na náš účet dáte dokonale načepovanou plzeň, můžete se pobavit v 360° herní místnosti. Ve Škole čepování vás mistři svého řemesla naučí čepovat hladinku, šnyt i mlíko a dozvíte se, jak poznat dobré pivo mrknutím oka. Po absolvování obdržíte certifikát a speciální dárek! A když si budete chtít odnést něco víc než skvělé zážitky, doporučujeme navštívit náš značkový obchod v přízemí.",[],[836,844,852],{"_key":837,"_type":737,"children":838,"markDefs":843,"style":745},"0d9d683fca20",[839],{"_key":840,"_type":741,"marks":841,"text":842},"397badd66e82",[778],"DIE MUSS-AKTIVITÄT IN PRAG ",[],{"_key":845,"_type":737,"children":846,"markDefs":851,"style":745},"bf1447dca7ad",[847],{"_key":848,"_type":741,"marks":849,"text":850},"0ae9d3377e7e0",[],"Auf drei Etagen eines neu rekonstruierten historischen Gebäudes im Zentrum von Prag, auf einer Fläche von 3500 m², finden Sie mehr Erlebnismöglichkeiten als in jedem Biermuseum. Sie können sich auf beeindruckende Installationen, modernste Technologien, interaktive Elemente und natürlich auch auf einen Ausschank und eine traditionelle Pilsner Gaststätte freuen.",[],{"_key":853,"_type":737,"children":854,"markDefs":859,"style":745},"79440873ec9c",[855],{"_key":856,"_type":741,"marks":857,"text":858},"3d430fd9069e0",[],"Ein unterhaltsamer Audioguide führt Sie durch die Geschichte des Bieres von der Vergangenheit bis zur Gegenwart, und bevor Sie Ihre Tour in der Kneipe beenden, wo Sie ein perfekt gezapftes Pils auf unsere Kosten genießen können, können Sie sich im 360°-Spielzimmer amüsieren. In der Zapfschule zeigen Ihnen Meister ihres Fachs, wie man verschiedene Pilsner-Bierstile wie Hladinka, Šnyt und Mlíko zapft, und Sie lernen, gutes Bier auf einen Blick zu erkennen. Nach Abschluss erhalten Sie ein Zertifikat und ein besonderes Geschenk! Und wenn Sie mehr als nur großartige Erlebnisse mit nach Hause nehmen möchten, empfehlen wir einen Besuch in unserem Markenladen im Erdgeschoss.",[],[861,869,877],{"_key":862,"_type":737,"children":863,"markDefs":868,"style":745},"97b49001cbe9",[864],{"_key":865,"_type":741,"marks":866,"text":867},"51bd207934a7",[778],"THE MUST-DO ACTIVITY IN PRAGUE!",[],{"_key":870,"_type":737,"children":871,"markDefs":876,"style":745},"c0f905309ea8",[872],{"_key":873,"_type":741,"marks":874,"text":875},"4a0dcc911d910",[],"In three floors of a newly reconstructed historical building in the center of Prague, covering an area of 3500 m², you will find more experiential opportunities than in any beer museum. You can look forward to impressive installations, the latest technologies, interactive elements, and of course, there is also a taproom and a traditional Pilsner pub.",[],{"_key":878,"_type":737,"children":879,"markDefs":884,"style":745},"b605289eaab5",[880],{"_key":881,"_type":741,"marks":882,"text":883},"e5d07d2d8dc00",[],"A fun audio guide will take you through the story of beer from its history to the present day, and before you end your tour in the pub where you will enjoy a perfectly poured Pilsner on us, you can have fun in the 360° gaming room. In the Taproom School, masters of their craft will teach you how to pour different styles of Pilsner beer, such as hladinka, šnyt, and mlíko, and you will learn how to recognize good beer at a glance. After completing the course, you will receive a certificate and a special gift! And if you want to take home more than just great memories, we recommend visiting our branded store on the ground floor.",[],[886,894,902],{"_key":887,"_type":737,"children":888,"markDefs":893,"style":745},"4ab2ef3ab32d",[889],{"_key":890,"_type":741,"marks":891,"text":892},"50872fff2d69",[778],"L'ATTIVITÀ IMPERDIBILE A PRAGA!",[],{"_key":895,"_type":737,"children":896,"markDefs":901,"style":745},"5a38e965a530",[897],{"_key":898,"_type":741,"marks":899,"text":900},"8f044aae7e25",[],"Su tre piani di un edificio storico recentemente ristrutturato nel centro di Praga, che si estende su una superficie di 3500 m², troverete più opportunità esperienziali che in qualsiasi altro museo della birra. Vi aspettano installazioni impressionanti, tecnologie all'avanguardia, elementi interattivi e, naturalmente, una sala degustazione e un tradizionale pub Pilsner.",[],{"_key":903,"_type":737,"children":904,"markDefs":909,"style":745},"b4e57ae32ac9",[905],{"_key":906,"_type":741,"marks":907,"text":908},"3cde9cee3dd5",[],"Un'audioguida divertente vi accompagnerà attraverso la storia della birra dalla sua storia ai giorni nostri e, prima di concludere il tour nel pub dove vi verrà offerta una Pilsner spillata alla perfezione, potrete divertirvi nella sala giochi a 360°. Nella Taproom School, maestri del settore vi insegneranno come spillare diversi stili di birra Pilsner, come hladinka, šnyt e mlíko, e imparerete a riconoscere una buona birra a colpo d'occhio. Al termine del corso, riceverete un attestato e un omaggio speciale! E se volete portare a casa qualcosa di più di semplici ricordi meravigliosi, vi consigliamo di visitare il nostro negozio monomarca al piano terra.",[],{"cs":911,"de":912,"en":913,"it":914},"**CO** U NÁŠ MŮŽETE VIDĚT, ZAŽÍT A OCHUTNAT","Erleben Sie Pilsner Urquell **mit allen Sinnen**","Experience Pilsner Urquell **through all senses**","Vivi la Pilsner Urquell **con tutti i sensi**","videos/article/MainCompressed.mp4",{"_key":917,"_type":719,"button":918,"id":928,"image":929,"reverse":245,"showAvailability":245,"showExternalLink":245,"showLink":245,"text":930,"title":996,"waitlists":245},"xg1zyeyvuyyprnliwd7f9o02pa2eug2d",[919],{"_key":920,"_type":921,"buttonTitle":922,"link":165,"linkUrl":927,"sameWindow":245},"7745xqg7884enf3sze20aqyqjfwan0yy","articleLinkExternal",{"cs":923,"de":924,"en":925,"it":926},"Více informací","Mehr Informationen","More information","Ulteriori informazioni","https://www.worldtravelawards.com/profile-47505-pilsner-urquell-the-original-beer-experience","wta","images/article/25-wta-world-europe",{"cs":931,"de":948,"en":964,"it":980},[932],{"_key":933,"_type":737,"children":934,"markDefs":947,"style":745},"roanfixj8nmmpi9bv5h2j2wdmr4pthzu",[935,939,943],{"_key":936,"_type":741,"marks":937,"text":938},"s790zh19y1nzqa50yzfjqk32qlafc1sx",[],"Evropské prvenství pro nás byla obrovská pocta. Ale tím náš příběh nekončí. Pilsner Urquell: The Original Beer Experience získal také titul ",{"_key":940,"_type":741,"marks":941,"text":942},"t43pm7qwrqi66th3sc1qapzfhgvhkkoo",[778],"World’s Leading Beer Tour Visitor Experience 2025",{"_key":944,"_type":741,"marks":945,"text":946},"bcx1z218dy7rsh0yemda5kjjo0eu2ys8",[]," – nejvyšší globální uznání, jaké může turistická destinace získat. Je to ocenění, které potvrzuje, že to, co děláme v Praze, má světový přesah. A že spojení řemesla, chuti a příběhu Pilsner Urquell dokáže oslovit návštěvníky z celého světa. Děkujeme, že stojíte u zážitku, který se z evropské špičky stal světovou jedničkou.",[],[949],{"_key":950,"_type":737,"children":951,"markDefs":963,"style":745},"7xzd21v1x69r2s8585yujc1e9awdhnlr",[952,956,959],{"_key":953,"_type":741,"marks":954,"text":955},"xke7gejwqguleedissyz3an0ny24k4mc",[],"Der Gewinn des europäischen Titels war eine unglaubliche Ehre für uns. Aber unsere Geschichte endet dort nicht. Pilsner Urquell: The Original Beer Experience wurde nun ebenfalls als ",{"_key":957,"_type":741,"marks":958,"text":942},"bctf4ejyss4qe32mvgr03jxfyi206pxj",[778],{"_key":960,"_type":741,"marks":961,"text":962},"789in5se7yyrab0ol3wl6ndd0nbyca3h",[]," ausgezeichnet – die höchste globale Anerkennung, die eine Besucherattraktion erhalten kann. Diese Auszeichnung bestätigt, dass das, was wir hier in Prague schaffen, weit über Europe hinaus Resonanz findet. Dass das Handwerk, der Geschmack und die Geschichte von Pilsner Urquell Besucher aus aller Welt begeistern können. Vielen Dank, dass Sie Teil einer Reise sind, die von einem europäischen Spitzenreiter zu einem echten Erlebnis von Weltklasse geworden ist.",[],[965],{"_key":966,"_type":737,"children":967,"markDefs":979,"style":745},"m21ym8vp7sj6twom2rde5z65vdqflx32",[968,972,975],{"_key":969,"_type":741,"marks":970,"text":971},"wdzv1wdz3lippw9flk5ivfy9t2xqu62a",[],"Winning the European title was an incredible honor for us. But our story doesn’t end there. Pilsner Urquell: The Original Beer Experience has now also been awarded ",{"_key":973,"_type":741,"marks":974,"text":942},"pxszdpw0d3iguy6z7b8jh7wa0u7ctd7j",[778],{"_key":976,"_type":741,"marks":977,"text":978},"jpkz54vc8ps23adpwyihhdohqlgmx1hj",[]," – the highest global recognition a visitor attraction can receive. This award confirms that what we create here in Prague resonates far beyond Europe. That the craft, flavor, and story of Pilsner Urquell can captivate visitors from all around the world. Thank you for being part of a journey that has grown from a European leader into a true world-class experience.",[],[981],{"_key":982,"_type":737,"children":983,"markDefs":995,"style":745},"h0m3tl6gi4cjj7f5nqwkwq2hwg77m475",[984,988,991],{"_key":985,"_type":741,"marks":986,"text":987},"r1xxspnuuewcgq5y6acyi23hewkczjul",[],"Vincere il titolo europeo è stato per noi un onore incredibile. Ma la nostra storia non finisce qui. Pilsner Urquell: The Original Beer Experience è stato ora premiato anche come ",{"_key":989,"_type":741,"marks":990,"text":942},"p82v6xbbxdvw7rgnuaihdoi0xl2ibn1a",[778],{"_key":992,"_type":741,"marks":993,"text":994},"opwuvlft4he6rh9928g647cos36fwv53",[]," – il massimo riconoscimento globale che un’attrazione per visitatori possa ricevere. Questo premio conferma che ciò che creiamo qui a Prague risuona ben oltre l’Europe. Che l’artigianalità, il sapore e la storia di Pilsner Urquell possono affascinare visitatori da tutto il mondo. Grazie per far parte di un viaggio che è cresciuto da leader europeo fino a diventare un’esperienza davvero di livello mondiale.",[],{"cs":997,"de":998,"en":999,"it":1000},"Po Evropském vítězství přichází i celý svět","Nach dem europäischen Sieg folgt nun der ganze Weltmarkt","After Europe… the whole world","Dopo la vittoria in Europa arriva ora il mondo intero",{"_key":1002,"_type":719,"button":1003,"id":928,"image":1007,"reverse":30,"showAvailability":245,"showExternalLink":245,"showLink":245,"text":1008,"title":1117,"waitlists":245},"ae51cac925580d4a1d1591725dcb35fa",[1004],{"_key":920,"_type":921,"buttonTitle":1005,"link":165,"linkUrl":1006,"sameWindow":245},{"cs":923,"de":924,"en":925,"it":926},"https://magazine.natgeotraveller.co.uk/NGTC-Exp-Dec-2025/europe/","images/article/25-ng-traveller-experiences",{"cs":1009,"de":1034,"en":1063,"it":1088},[1010,1018,1026],{"_key":1011,"_type":737,"children":1012,"markDefs":1017,"style":745},"df6b367be768",[1013],{"_key":1014,"_type":741,"marks":1015,"text":1016},"d74f00cec38d",[],"V roce 2025 jsme byli zařazeni do Experiences Collection by National Geographic Traveller (UK) – pečlivě kurátorského výběru zážitků, které podle redakce patří k tomu nejlepšímu, co lze ve světě cestování zažít.",[],{"_key":1019,"_type":737,"children":1020,"markDefs":1025,"style":745},"f2a17bfa1357",[1021],{"_key":1022,"_type":741,"marks":1023,"text":1024},"e72150380c40",[],"Zařazení do této kolekce je potvrzením, že náš pražský pivní příběh oslovuje nejen návštěvníky, ale i respektované cestovatelské autority.",[],{"_key":1027,"_type":737,"children":1028,"markDefs":1033,"style":745},"779640616785",[1029],{"_key":1030,"_type":741,"marks":1031,"text":1032},"9f6c63494796",[],"Jsme hrdí, že můžeme být součástí výběru, který inspiruje cestovatele z celého světa.",[],[1035,1047,1055],{"_key":1036,"_type":737,"children":1037,"markDefs":1046,"style":745},"878ba25f4d48",[1038,1042],{"_key":1039,"_type":741,"marks":1040,"text":1041},"0d27e353de03",[778],"m Jahr 2025 wurden wir in die „Experiences Collection“ des National Geographic Traveller (UK) aufgenommen",{"_key":1043,"_type":741,"marks":1044,"text":1045},"26076b1aecd8",[]," – eine sorgfältig kuratierte Auswahl von Erlebnissen, die zu den außergewöhnlichsten der weltweiten Reiselandschaft zählen.",[],{"_key":1048,"_type":737,"children":1049,"markDefs":1054,"style":745},"18d82a40cef2",[1050],{"_key":1051,"_type":741,"marks":1052,"text":1053},"e835b188ffcc",[],"Teil dieser Kollektion zu sein, ist eine Anerkennung dafür, dass unsere Biergeschichte aus Prag nicht nur bei Besuchern, sondern auch bei angesehenen Stimmen im Reisjournalismus Anklang findet.",[],{"_key":1056,"_type":737,"children":1057,"markDefs":1062,"style":745},"db32fd349241",[1058],{"_key":1059,"_type":741,"marks":1060,"text":1061},"ae62c2bae2a7",[],"Wir sind stolz darauf, unter Erlebnissen präsentiert zu werden, die Reisende aus aller Welt inspirieren.",[],[1064,1072,1080],{"_key":1065,"_type":737,"children":1066,"markDefs":1071,"style":745},"77ef162ad20d",[1067],{"_key":1068,"_type":741,"marks":1069,"text":1070},"7f79d94dd9a1",[],"In 2025, we were included in the Experiences Collection by National Geographic Traveller (UK) – a carefully curated selection of experiences considered among the most exceptional in global travel.",[],{"_key":1073,"_type":737,"children":1074,"markDefs":1079,"style":745},"88f6f34a066d",[1075],{"_key":1076,"_type":741,"marks":1077,"text":1078},"998d483c0542",[],"Being part of this collection is a recognition that our Prague beer story resonates not only with visitors, but also with respected voices in travel journalism.",[],{"_key":1081,"_type":737,"children":1082,"markDefs":1087,"style":745},"69527ce41530",[1083],{"_key":1084,"_type":741,"marks":1085,"text":1086},"1c91bc7ecfba",[],"We are proud to be featured among experiences that inspire travelers from around the world.",[],[1089,1101,1109],{"_key":1090,"_type":737,"children":1091,"markDefs":1100,"style":745},"5a4aba782223",[1092,1096],{"_key":1093,"_type":741,"marks":1094,"text":1095},"9e3db6135e43",[778],"Nel 2025 siamo stati inclusi nella „Experiences Collection“ di National Geographic Traveller (UK)",{"_key":1097,"_type":741,"marks":1098,"text":1099},"5b1828356081",[]," – una selezione accuratamente curata di esperienze considerate tra le più straordinarie nel panorama dei viaggi globali.",[],{"_key":1102,"_type":737,"children":1103,"markDefs":1108,"style":745},"e7e66ea8de25",[1104],{"_key":1105,"_type":741,"marks":1106,"text":1107},"38b276505300",[],"Far parte di questa collezione è un riconoscimento del fatto che la nostra storia della birra a Praga risuona non solo con i visitatori, ma anche con voci autorevoli del giornalismo di viaggio.",[],{"_key":1110,"_type":737,"children":1111,"markDefs":1116,"style":745},"57aebab38387",[1112],{"_key":1113,"_type":741,"marks":1114,"text":1115},"78903f0c9fb8",[],"Siamo orgogliosi di essere presenti tra esperienze che ispirano viaggiatori da tutto il mondo.",[],{"cs":1118,"de":1119,"en":1120,"it":1121},"Vybráno mezi výjimečné zážitky světa","Ausgewählt zu den außergewöhnlichsten Erlebnissen der Welt","Selected among the world’s most remarkable experiences","Selezionato tra le esperienze più straordinarie al mondo",{"_key":1123,"_type":1124,"photos":1125,"title":1131},"f759e0636b7b","blockGallery",[1126,1127,1128,1129,1130],"images/gallery/25-rebellion-room-1","images/gallery/25-lobby-brewhouse","images/gallery/25-game-room","images/gallery/25-beer-hall-2","images/gallery/25-gift-shop-2",{"_type":25,"cs":1132,"de":1133,"en":1134,"it":1135},"Jak to u nás vypadá","Fotogalerie","Photo gallery","Galleria fotografica",{"_key":1137,"_type":1138,"items":1139,"title":1198},"k0xvykpex8trqojo82qat75qc5ck8yb9","blockHighlight",[1140,1160,1179],{"_createdAt":1141,"_id":1142,"_rev":1143,"_system":1144,"_type":1147,"_updatedAt":1148,"icon":1149,"text":1150,"title":1155},"2023-03-29T11:40:21Z","4681f1bd-c1f9-4c5d-a995-07ea0034d91c","kc7dcgHcsQCtpdydfSv1U6",{"base":1145},{"id":1142,"rev":1146},"tuEyhHPqNeE2U7cY1xAbjQ","highlightItem","2026-07-17T08:43:04Z","beer",{"cs":1151,"de":1152,"en":1153,"it":1154},"Objevte příběh prvního zlatého ležáku na světě prostřednictvím interaktivních expozic, audiovizuálních zážitků a komentované degustace piva Pilsner Urquell.","Entdecken Sie die Geschichte des ersten goldenen Lagers der Welt bei interaktiven Ausstellungen, audiovisuellen Erlebnissen und einer geführten Verkostung von Pilsner Urquell."," Discover the story of the world's first golden lager through interactive exhibits, audiovisual experiences, and guided tastings of Pilsner Urquell.","    Scopri la storia della prima lager dorata al mondo attraverso mostre interattive, esperienze audiovisive e una degustazione guidata di Pilsner Urquell.",{"_type":25,"cs":1156,"de":1157,"en":1158,"it":1159},"Zažijte pivo všemi smysly","Erleben Sie Bier mit allen Sinnen"," Experience Beer with All Your Senses","Vivi la birra con tutti i sensi",{"_createdAt":1161,"_id":1162,"_rev":1163,"_system":1164,"_type":1147,"_updatedAt":1167,"icon":1168,"text":1169,"title":1174},"2023-03-29T11:40:27Z","db13759a-8712-42cc-ad5b-11c8648c0014","iBqXhbp4ogx5iyvUnR5lap",{"base":1165},{"id":1162,"rev":1166},"kc7dcgHcsQCtpdydfSvOHF","2026-07-17T08:57:46Z","user-review",{"cs":1170,"de":1171,"en":1172,"it":1173},"Hodnocení 4,8 na základě více než 6 000 recenzí na Googlu a ocenění World’s Leading Beer Tour Visitor Experience 2025 od World Travel Awards.","Mit 4,8 Sternen aus über 6.000 Google-Bewertungen ausgezeichnet und als „World’s Leading Beer Tour Visitor Experience 2025“ bei den World Travel Awards prämiert.","Rated 4.8 stars from 6,000+ Google reviews and named World's Leading Beer Tour Visitor Experience 2025 by the World Travel Awards.","Valutata 4,8 stelle su oltre 6.000 recensioni su Google e premiata come World’s Leading Beer Tour Visitor Experience 2025 ai World Travel Awards.",{"_type":25,"cs":1175,"de":1176,"en":1177,"it":1178},"Světová atrakce v srdci Prahy","Eine Attraktion von Weltrang im Herzen Prags"," A World-Class Destination in the Heart of Prague","Un’attrazione di livello mondiale nel cuore di Praga",{"_createdAt":1180,"_id":1181,"_rev":1182,"_system":1183,"_type":1147,"_updatedAt":1186,"icon":1187,"text":1188,"title":1193},"2023-03-29T11:41:33Z","08458fc4-1e4b-4c97-a28e-c66d58a55195","JAnN2VG7BpBXoWeyxUD3CP",{"base":1184},{"id":1181,"rev":1185},"iBqXhbp4ogx5iyvUnR3OBL","2026-07-23T11:42:47Z","tap",{"cs":1189,"de":1190,"en":1191,"it":1192},"Prohlubte své znalosti ve Škole čepování a na kurzu Pivní someliér pod vedením zkušených Tapsterů, kteří jsou mistry dokonale načepovaného piva.","Tauchen Sie tiefer in die Bierwelt ein – mit den Erlebnissen der Tapster Academy und Beer Sommelier, die von erfahrenen Tapstern mit Leidenschaft für den perfekten Ausschank geleitet werden."," Go deeper with our Tapster Academy and Beer Sommelier experiences, led by expert Tapsters passionate about the perfect pour.","Approfondisci il mondo della birra con le esperienze Tapster Academy e Beer Sommelier, guidate da esperti tapster appassionati dell’arte della spillatura perfetta.",{"_type":25,"cs":1194,"de":1195,"en":1196,"it":1197},"Učte se od českých mistrů piva","Lernen Sie von tschechischen Biermeistern"," Learn from Czech Beer Masters","Impara dai maestri birrai cechi",{"_type":25,"cs":1199,"de":1200,"en":1201,"it":1202},"Proč přijít?","Warum zu uns kommen?","Why come to us?","Perché venire da noi?",{"_key":1204,"_type":719,"button":165,"image":1205,"showVideo":245,"text":1206,"title":1307,"video":1312},"31115a964025","images/article/Exterior",{"cs":1207,"de":1224,"en":1249,"it":1282},[1208,1216],{"_key":1209,"_type":737,"children":1210,"markDefs":1215,"style":745},"4e0465e5d663",[1211],{"_key":1212,"_type":741,"marks":1213,"text":1214},"d4df29190bf20",[],"Pilsner Urquell: The Original Beer Experience se nachází ve spodní části Václavského náměstí, v citlivě zrekonstruované památkově chráněné budově s bohatou historií. ",[],{"_key":1217,"_type":737,"children":1218,"markDefs":1223,"style":745},"9d0717d567d8",[1219],{"_key":1220,"_type":741,"marks":1221,"text":1222},"5f4037bcf7e9",[],"V roce 1902 byl dům postaven pro Pražskou úvěrní banku a o století později zde společnost Julius Meinl provozovala známý Gurmánský palác. Po jeho uzavření byla budova dlouho opuštěná, nám se ale povedlo vdechnout místu nový život a vytvořit zde kulturní centrum poznání a zábavy. S respektem k původní architektuře jsme nejen samotnou rekonstrukci, ale i všechny instalace promysleli do nejmenších detailů a s využitím nejmodernějších technologií vytvořili jedinečnou expozici světového formátu.",[],[1225,1241],{"_key":1226,"_type":737,"children":1227,"markDefs":1240,"style":745},"c30ce9c2ee57",[1228,1232,1236],{"_key":1229,"_type":741,"marks":1230,"text":1231},"5de138839eb00",[],"Das Pilsner Urquell Experience befindet sich im ",{"_key":1233,"_type":741,"marks":1234,"text":1235},"13ff1d5a5b8f",[778],"Herzen von Prag",{"_key":1237,"_type":741,"marks":1238,"text":1239},"9b9572072c5f",[],", direkt am unteren Ende des Wenzelsplatzes.",[],{"_key":1242,"_type":737,"children":1243,"markDefs":1248,"style":745},"2c34c6e1cf06",[1244],{"_key":1245,"_type":741,"marks":1246,"text":1247},"d089f47c4148",[],"Es erstreckt sich über drei Etagen eines beeindruckenden, denkmalgeschützten Jugendstilgebäudes, das 1902 ursprünglich als Bank errichtet wurde. Die Kombination aus wunderschönen Dekorationen, darunter verzierte Decken, und modernster Technik bietet den Besuchern einen einzigartigen und atemberaubenden Ausblick.",[],[1250,1266,1274],{"_key":1251,"_type":737,"children":1252,"markDefs":1265,"style":745},"87d78af9f5c5",[1253,1257,1261],{"_key":1254,"_type":741,"marks":1255,"text":1256},"b5cff33d222a",[],"The Pilsner Urquell Experience is conveniently situated at the ",{"_key":1258,"_type":741,"marks":1259,"text":1260},"2715aab4a47c",[778],"heart of Prague",{"_key":1262,"_type":741,"marks":1263,"text":1264},"e82ff5e55621",[],", right at the lower end of Wenceslas Square.",[],{"_key":1267,"_type":737,"children":1268,"markDefs":1273,"style":745},"5b4503e8485d",[1269],{"_key":1270,"_type":741,"marks":1271,"text":1272},"a1895bc13211",[],"",[],{"_key":1275,"_type":737,"children":1276,"markDefs":1281,"style":745},"e62f5af15f96",[1277],{"_key":1278,"_type":741,"marks":1279,"text":1280},"ed144300eaad",[],"It spreads over three floors of a stunning heritage-protected art-nouveau building, originally constructed as a bank back in 1902. The combination of beautiful decorations, including ornate ceilings, and state-of-the-art technology offers visitors a unique and breathtaking view.",[],[1283,1299],{"_key":1284,"_type":737,"children":1285,"markDefs":1298,"style":745},"c338bf069f72",[1286,1290,1294],{"_key":1287,"_type":741,"marks":1288,"text":1289},"b6ece5b7c002",[],"La Pilsner Urquell Experience è situata in una posizione strategica nel ",{"_key":1291,"_type":741,"marks":1292,"text":1293},"24f451015ff3",[778],"cuore di Praga",{"_key":1295,"_type":741,"marks":1296,"text":1297},"b2a8ac1d9e08",[],", proprio all'estremità inferiore di Piazza Venceslao.",[],{"_key":1300,"_type":737,"children":1301,"markDefs":1306,"style":745},"eadf101d7258",[1302],{"_key":1303,"_type":741,"marks":1304,"text":1305},"e3961198aa0d",[],"Si sviluppa su tre piani di uno splendido edificio in stile Art Nouveau, tutelato come patrimonio storico, originariamente costruito come banca nel 1902. La combinazione di splendide decorazioni, tra cui soffitti decorati, e tecnologie all'avanguardia offre ai visitatori una vista unica e mozzafiato.",[],{"_type":25,"cs":1308,"de":1309,"en":1310,"it":1311},"**MÍSTO,** KTERÉ DÝCHÁ HISTORIÍ","**EINZIGARTIGE** LAGE","**UNIQUE** LOCATION","POSIZIONE **UNICA**","videos/article/article-video.mp4",{"_key":1314,"_type":1315,"items":1316,"title":1492},"wipls338lhxkngz4xavc8uqmmnp2nza0","blockReview",[1317,1338,1356,1373,1393,1416,1435,1456,1473],{"_createdAt":1318,"_id":1319,"_rev":1320,"_system":1321,"_type":1324,"_updatedAt":1325,"author":1326,"avatar":1328,"location":1329,"text":1333},"2023-03-22T16:48:11Z","46490978-8b0b-4c1c-9367-6867b9f73974","mGH8faZgOZ7Apthn6b13Gi",{"base":1322},{"id":1319,"rev":1323},"gtaIKZtd9rNKBs6SYeKFO0","reviewItem","2025-06-30T11:49:38Z",{"_type":25,"cs":1327,"de":1327,"en":1327,"it":1327},"Eva Krátká","images/avatar/5f.webp",{"_type":25,"cs":1330,"de":1331,"en":1332},"Ostrava","Tschechien","Czechia",{"_type":710,"cs":1334,"de":1335,"en":1336,"it":1337},"Mám teď spoustu zajímavostí, o které se mohu podělit s přáteli.","Nachdem ich die Geschichte des tschechischen Biers kennengelernt habe, kann ich jetzt viele lustige Fakten mit Freunden teilen.","After learning the history of Czech beer, I now have many fun facts to share with friends.","Dopo aver appreso la storia della birra ceca, ora ho molti fatti divertenti da condividere con gli amici.",{"_createdAt":1339,"_id":1340,"_rev":1341,"_system":1342,"_type":1324,"_updatedAt":1345,"author":1346,"avatar":1348,"location":1349,"text":1351},"2023-03-29T14:22:47Z","27d4a51e-b527-42d3-939b-cacf498a2f0e","mGH8faZgOZ7Apthn6b12HQ",{"base":1343},{"id":1340,"rev":1344},"utewxf0oJjZ2CR9qjDgnwE","2025-06-30T11:49:15Z",{"_type":25,"cs":1347,"de":1347,"en":1347,"it":1347},"Therese McCarthy","images/avatar/6f.webp",{"_type":25,"cs":1350,"de":1350,"en":1350},"USA",{"_type":710,"cs":1352,"de":1353,"en":1354,"it":1355},"Vřele doporučuji všem, co mají rádi pivo!","Würde jedem Pragbesucher, der Bier mag, sehr empfehlen!","Would highly recommend to anyone visiting Prague who likes beer!","Lo consiglio vivamente a chiunque visiti Praga e ami la birra!",{"_createdAt":1357,"_id":1358,"_rev":1359,"_system":1360,"_type":1324,"_updatedAt":1363,"author":1364,"avatar":1366,"location":1367,"text":1368},"2023-03-22T16:49:42Z","d9b7c22a-0c33-4fcf-9b6b-8cc45016e94d","FiT6AUY68CJgJLFuzaaSwL",{"base":1361},{"id":1358,"rev":1362},"utewxf0oJjZ2CR9qjDgpmi","2025-06-30T11:49:28Z",{"_type":25,"cs":1365,"de":1365,"en":1365,"it":1365},"Šimon Petrucha","images/avatar/4m.webp",{"_type":25,"cs":373,"de":1331,"en":1332},{"_type":710,"cs":1369,"de":1370,"en":1371,"it":1372},"Krásná budova a příběh, který se v ní vypráví, je skutečně zajímavý.","Das Gebäude ist wunderschön, und die Experience ist wirklich interessant!","The building is beautiful, and the experience is really interesting!","L'edificio è bellissimo e l'esperienza è davvero interessante!",{"_createdAt":1374,"_id":1375,"_rev":1376,"_system":1377,"_type":1324,"_updatedAt":1380,"author":1381,"avatar":1383,"location":1384,"text":1388},"2023-07-03T08:33:36Z","213d1513-c1d4-4105-b78a-c14ab51f763d","FiT6AUY68CJgJLFuzaaMFl",{"base":1378},{"id":1375,"rev":1379},"utewxf0oJjZ2CR9qjDh0eP","2025-06-30T11:48:08Z",{"cs":1382,"de":1382,"en":1382,"it":1382},"Dasha Kostieva","images/avatar/8f.webp",{"cs":1385,"de":1386,"en":1386,"it":1387},"Ukrajina","Ukraine","Ucraina",{"cs":1389,"de":1390,"en":1391,"it":1392},"Absolvovala jsem školu čepování a prohlídku - pokud máte rádi pivo, budete nadšení!","Ich habe die Tapster Academy und die Tour gemacht - wenn Sie Bier lieben, werden Sie die Experience lieben!","Did the Tapster Academy and the Tour - if you love beer, you’ll love the Experience!","Abbiamo partecipato alla Tapster Academy e al Tour - se amate la birra, vi piacerà l'esperienza!",{"_createdAt":1394,"_id":1395,"_rev":1396,"_system":1397,"_type":1324,"_updatedAt":1400,"author":1401,"avatar":1406,"location":1407,"text":1411},"2023-07-03T08:24:55Z","3bcdf6d7-e7db-4a39-bfe2-88963055453f","tuEyhHPqNeE2U7cY1xC9sI",{"base":1398},{"id":1395,"rev":1399},"utewxf0oJjZ2CR9qjDh2qu","2025-06-30T11:48:25Z",{"cs":1402,"de":1403,"en":1404,"it":1405},"Hiroshi a Akari","Hiroshi und Akari","Hiroshi & Akari","Hiroshi e Akari","images/avatar/10p.webp",{"cs":1408,"de":1409,"en":1409,"it":1410},"Japonsko","Japan","Giappone",{"cs":1412,"de":1413,"en":1414,"it":1415},"Úžasný příběh a nejlepší pivo, co jsme kdy měli.","Fantastische Geschichte auf japanisch, zusammen mit dem besten Bier, das wir bis jetzt getrunken haben.","Amazing story in Japanese, together with the best beer we've had so far.","Una storia incredibile in giapponese, insieme alla migliore birra che abbiamo bevuto finora.",{"_createdAt":1417,"_id":1418,"_rev":1419,"_system":1420,"_type":1324,"_updatedAt":1423,"author":1424,"avatar":1426,"location":1427,"text":1430},"2023-07-03T08:10:14Z","63d442d9-9fc6-4427-ab97-9a9e4c05f96f","FiT6AUY68CJgJLFuzaaOxQ",{"base":1421},{"id":1418,"rev":1422},"Jn4dQt3aiDOBTX4ONW0PKp","2025-06-30T11:48:50Z",{"cs":1425,"de":1425,"en":1425,"it":1425},"Goran Kolar","images/avatar/11m.webp",{"cs":1428,"de":1331,"en":1332,"it":1429},"Česko","Cechia",{"cs":1431,"de":1432,"en":1433,"it":1434},"Takový luxus v obchodu se suvenýry jsme skutečně nečekali a neplánovaně si tak koupili pár drobností. ","Wir hatten nicht erwartet, dass der Souvenirladen so luxuriös sein würde, und kauften spontan ein paar Kleinigkeiten. ","We didn't expect such luxury in the souvenir shop and impulsively bought a few trinkets. ","Non ci aspettavamo un tale lusso nel negozio di souvenir e abbiamo comprato impulsivamente qualche gingillo.",{"_createdAt":1436,"_id":1437,"_rev":1438,"_system":1439,"_type":1324,"_updatedAt":1442,"author":1443,"avatar":1445,"location":1446,"text":1451},"2023-07-03T07:56:21Z","b32acfde-fded-4d7e-a609-7db6e2a08319","gU9bhb6O12NIfsOGiLFjbW",{"base":1440},{"id":1437,"rev":1441},"gtaIKZtd9rNKBs6SYeKpLg","2025-06-30T11:49:05Z",{"cs":1444,"de":1444,"en":1444,"it":1444},"Alexander Penny","images/avatar/12m.webp",{"cs":1447,"de":1448,"en":1449,"it":1450},"Velká Británie","Vereinigtes Königreich","United Kingdom","Regno Unito",{"cs":1452,"de":1453,"en":1454,"it":1455},"Zaujal mě hlavně důraz na pivní pěnu, nejen to, co se nachází pod ní. ","Das Team war äußerst gut informiert über die lokale Kultur, den Schaum auf dem Bier und nicht nur den Inhalt darunter zu schätzen.","The team was extremely informative about the local culture valuing the foam on top of the beer, not just the contents below.","Il team è stato estremamente istruttivo sulla cultura locale che apprezza la schiuma sopra la birra, non solo il contenuto sottostante.",{"_createdAt":1457,"_id":1458,"_rev":1459,"_system":1460,"_type":1324,"_updatedAt":1463,"author":1464,"avatar":1466,"location":1467,"text":1468},"2023-07-03T08:24:33Z","b45dc72e-11cb-46f6-baa4-43da87f8fa41","hATQmweXPD2UEX9sAAIPml",{"base":1461},{"id":1458,"rev":1462},"Jn4dQt3aiDOBTX4ONW0V5b","2025-06-30T11:48:39Z",{"cs":1465,"de":1465,"en":1465,"it":1465},"Chris Livingstone","images/avatar/13m.webp",{"cs":1350,"de":1350,"en":1350,"it":1350},{"cs":1469,"de":1470,"en":1471,"it":1472},"Prostorné a na vysoké úrovni s vynikajícími multimédii a interaktivními technologiemi.","Geräumig und hochtechnisiert, mit brillanten Multimedia- und interaktiven Displays. ","Spacious and high-tech, with brilliant multimedia and interactive displays. ","Spaziosa e altamente tecnologica, con brillanti display multimediali e interattivi.",{"_createdAt":1474,"_id":1475,"_rev":1476,"_system":1477,"_type":1324,"_updatedAt":1480,"author":1481,"avatar":1483,"location":1484,"text":1487},"2023-07-03T08:35:24Z","d88a7000-33d6-4cfc-b6be-d9bfee343319","tuEyhHPqNeE2U7cY1xC96g",{"base":1478},{"id":1475,"rev":1479},"Jn4dQt3aiDOBTX4ONW13B9","2025-06-30T11:47:47Z",{"cs":1482,"de":1482,"en":1482,"it":1482},"Niki Lewis","images/avatar/7f.webp",{"cs":1485,"de":1485,"en":1486,"it":1486},"Kanada","Canada",{"cs":1488,"de":1489,"en":1490,"it":1491},"Je to opravdu vynikající zážitek, kde se tradice pivovaru skvěle snoubí s moderní grafikou a technologií a přátelským, znalým personálem. ","Es ist ein wirklich ausgezeichnetes Erlebnis, bei dem die Tradition der Brauerei auf wunderbare Weise mit moderner Grafik und Technologie und freundlichem, sachkundigem Personal kombiniert wird. ","It's a truly excellent experience, with the tradition of the brewery juxtaposed wonderfully with modern graphics and technology and friendly, knowledgeable staff. ","È un'esperienza davvero eccellente, con la tradizione del birrificio accostata meravigliosamente alla grafica e alla tecnologia moderne e a un personale cordiale e competente.",{"_type":25,"cs":1493,"de":1494,"en":1495,"it":1496},"Napsali o nás","Kundenrezensionen","Customer reviews","Recensioni dei client",{"_key":1498,"_type":719,"button":165,"image":1499,"reverse":30,"showVideo":245,"text":1500,"title":1620,"video":1312},"3cb9023b7e3e8617607a6517642d0a7d","images/article/25-gift-shop-2",{"cs":1501,"de":1534,"en":1555,"it":1591},[1502],{"_key":1503,"_type":737,"children":1504,"markDefs":1533,"style":745},"cda249cd5bb7",[1505,1509,1513,1517,1521,1525,1529],{"_key":1506,"_type":741,"marks":1507,"text":1508},"2534e51f16fd0",[],"Náš značkový obchod v přízemí budovy je přístupný nejen pro návštěvníky expozice, ale přímo z ulice pro kohokoliv, kdo by chtěl sebe nebo své blízké potěšit něčím originálním z kolekce Pilsner Urquell. Najdete zde ",{"_key":1510,"_type":741,"marks":1511,"text":1512},"2f9160220637",[778],"široký sortiment praktických i designových dárků",{"_key":1514,"_type":741,"marks":1515,"text":1516},"9547230ab98d",[],". Odnést si můžete například ",{"_key":1518,"_type":741,"marks":1519,"text":1520},"dcd1c40a72b1",[778],"personalizovanou lahev plzeňského piva",{"_key":1522,"_type":741,"marks":1523,"text":1524},"9bebe78fb94c",[],", vybrat luxusní pivní sadu z kvalitního českého skla, obléknout něco slušivého z naší sezónní kolekce nebo pořídit praktickou drobnost s pivní tématikou. Na ikonický krýgl můžete přímo v obchodě ",{"_key":1526,"_type":741,"marks":1527,"text":1528},"27a12fe17a3f",[778],"nechat vygravírovat věnování, jméno či vzkaz",{"_key":1530,"_type":741,"marks":1531,"text":1532},"b190c5158b66",[]," pro obdarovaného. Možností je mnoho, výběr necháme na vás.",[],[1535,1543],{"_key":1536,"_type":737,"children":1537,"markDefs":1542,"style":745},"104024978d00",[1538],{"_key":1539,"_type":741,"marks":1540,"text":1541},"9b0f0bebce8b0",[],"Unsere Besucher können eine breite Palette an hochwertigen Artikeln aus der Pilsner Urquell-Kollektion entdecken, die von Schlüsselanhängern über kultige Bierkrüge bis hin zu stilvoller Kleidung reicht, die jeder Bierliebhaber zu schätzen weiß.",[],{"_key":1544,"_type":737,"children":1545,"markDefs":1554,"style":745},"39f9aa13dd4a",[1546,1550],{"_key":1547,"_type":741,"marks":1548,"text":1549},"7d834e5ca12f",[],"Wenn Sie auf der Suche nach einem wahrhaft kultigen tschechischen Geschenk sind, suchen Sie nicht länger und erkunden Sie das Angebot unseres Shops, einschließlich ",{"_key":1551,"_type":741,"marks":1552,"text":1553},"4f6ce5c7f055",[778],"unserer wunderschönen handgravierten Bierkrüge oder personalisierten Bierflaschen!",[],[1556,1572,1579],{"_key":1557,"_type":737,"children":1558,"markDefs":1571,"style":745},"ff3663dab80d",[1559,1563,1567],{"_key":1560,"_type":741,"marks":1561,"text":1562},"ff7d5dc1210b",[],"Our visitors can explore a wide range of ",{"_key":1564,"_type":741,"marks":1565,"text":1566},"917300b71a5c",[778],"high-quality merchandise",{"_key":1568,"_type":741,"marks":1569,"text":1570},"0c5890479610",[]," from the Pilsner Urquell collection, ranging from keychains, through iconic beer mugs, to stylish clothing that will be appreciated by every beer lover.",[],{"_key":1573,"_type":737,"children":1574,"markDefs":1578,"style":745},"dea06be47054",[1575],{"_key":1576,"_type":741,"marks":1577,"text":1272},"1a51a909b641",[],[],{"_key":1580,"_type":737,"children":1581,"markDefs":1590,"style":745},"792e5ff04b87",[1582,1586],{"_key":1583,"_type":741,"marks":1584,"text":1585},"858f6cc8dc08",[],"If you are searching for a truly iconic Czech gift, look no further and explore our shop's offer, including our ",{"_key":1587,"_type":741,"marks":1588,"text":1589},"8a0383f60956",[778],"beautiful hand-engraved beer mugs or personalised beer bottles!",[],[1592,1608],{"_key":1593,"_type":737,"children":1594,"markDefs":1607,"style":745},"7c667e1754ed",[1595,1599,1603],{"_key":1596,"_type":741,"marks":1597,"text":1598},"9a733a6cb730",[],"I nostri visitatori possono scoprire un'ampia gamma di ",{"_key":1600,"_type":741,"marks":1601,"text":1602},"281bc0fb5785",[778],"prodotti di alta qualità",{"_key":1604,"_type":741,"marks":1605,"text":1606},"dd39511475ac",[]," della collezione Pilsner Urquell, che spazia dai portachiavi agli iconici boccali di birra, fino all'abbigliamento elegante che sarà apprezzato da ogni amante della birra.",[],{"_key":1609,"_type":737,"children":1610,"markDefs":1619,"style":745},"4fdab3e09fce",[1611,1615],{"_key":1612,"_type":741,"marks":1613,"text":1614},"ee7c52da6c15",[],"Se cercate un regalo ceco davvero iconico, non cercate oltre e scoprite l'offerta del nostro negozio, inclusi i ",{"_key":1616,"_type":741,"marks":1617,"text":1618},"10cf96a4c28b",[778],"nostri splendidi boccali di birra incisi a mano o le bottiglie di birra personalizzate!",[],{"_type":25,"cs":1621,"de":1622,"en":1622,"it":1623},"**ZNAČKOVÝ** OBCHOD","**BRAND** SHOP","NEGOZIO **MARCA**",{"_key":1625,"_type":1626,"items":1627,"title":1690},"2a35ec2352f7","blockPartners",[1628,1641,1652,1661,1670,1679],{"_createdAt":1629,"_id":1630,"_rev":1631,"_type":1632,"_updatedAt":1633,"image":1634,"link":1635,"text":1636,"url":1640},"2023-05-08T21:43:24Z","42d97c27-516c-4379-93e2-b0df61dea42c","acH3dMfg20SqCsLv91oSXh","partnerItem","2023-12-22T11:21:14Z","images/partner/logo-tonwelt.svg","www.tonwelt.com",{"_type":710,"cs":1637,"de":1638,"en":1639},"Společnost Tonwelt, lídr v oblasti audioprůvodcovských řešení, je dodavatelem našich digitálních náhlavních sluchátek s detektorem pohybu. ","Tonwelt, der führende Anbieter von Audioguide-Lösungen, liefert unsere immersiven Headsets.","Tonwelt, the leader in audio guide solutions, provides our immersive headsets.","https://www.tonwelt.com/",{"_createdAt":1642,"_id":1643,"_rev":1644,"_type":1632,"_updatedAt":1645,"image":1646,"link":1647,"text":1648,"url":1651},"2023-06-16T08:10:42Z","8cd8955b-b379-49f0-8f71-2b56ac929433","VxzasEIhN4tyaxLeZ10B8B","2023-12-22T11:21:56Z","images/partner/logo-kudyznudy.svg","www.kudyznudy.cz",{"cs":1649,"de":1650,"en":1650},"Jeden z největších tuzemských cestovních portálů, který propojuje podnikatele a provozovatele v oblasti cestovního ruchu s jejich návštěvníky. \n","Kudyznudy.cz","https://www.kudyznudy.cz",{"_createdAt":1653,"_id":1654,"_rev":1655,"_type":1632,"_updatedAt":1653,"image":1656,"link":1657,"text":1658,"url":1660},"2025-03-03T16:31:46Z","14fd409d-66b7-4914-a68c-9e148805e93b","eB9RXShPwlVJuChGRmlnUb","images/partner/logo-nespresso.svg","www.nespresso.cz",{"cs":1659,"de":1659,"en":1659},"Nespresso","https://www.nespresso.com/cz/cs",{"_createdAt":1662,"_id":1663,"_rev":1664,"_type":1632,"_updatedAt":1665,"image":1666,"link":1667,"text":1668,"url":1669},"2023-06-16T14:31:17Z","b55e21cb-e11e-4f5a-9bc1-57d2d290cf6b","0ETA3CY4YTgH7XDizVdtSf","2025-03-03T16:33:25Z","images/partner/logo-visit-czechia.svg","www.czechtourism.cz",{"cs":1669,"de":1669,"en":1669},"https://czechtourism.cz/",{"_createdAt":1671,"_id":1672,"_rev":1673,"_type":1632,"_updatedAt":1671,"image":1674,"link":1675,"text":1676,"url":1678},"2025-03-17T13:43:29Z","2254b0ed-cdcd-405c-b3a6-72a5d7a80893","C7Pj9xjwMG6ThpE9mBYeQz","images/partner/logo-bcc.svg","www.britishchamber.cz",{"cs":1677,"de":1677,"en":1677},"British Chamber Of Commerce Czech Republic","https://www.britishchamber.cz/",{"_createdAt":1680,"_id":1681,"_rev":1682,"_type":1632,"_updatedAt":1680,"image":1683,"link":1684,"text":1685,"url":1689},"2025-03-17T13:44:58Z","d208a4e1-2bfd-4076-b557-2c8e07cd351c","CmMblNGlc2NfNprV7hb1PH","images/partner/logo-hk-praha-1.svg","www.hkpraha1.cz",{"cs":1686,"de":1687,"en":1688},"Hospodářská komora Praha 1","Handelskammer Prag 1","Chamber of Commerce Prague 1","https://www.hkpraha1.cz/",{"_type":25,"cs":1691,"de":1692,"en":1693,"it":1694},"Naši partneři","Unsere Partner","Our Partners","I nostri partner",{"_key":1696,"_type":719,"button":1697,"image":1706,"showVideo":245,"text":1707,"title":1752},"9c078d0100e1",[1698],{"_key":1699,"_type":921,"buttonTitle":1700,"link":165,"linkUrl":1705},"bcb5d77b4b4d",{"cs":1701,"de":1702,"en":1703,"it":1704},"Přejít na web Pilsner Urquell","Pilsner Urquell offizielle Website","Pilsner Urquell official website","Sito ufficiale della Pilsner Urquell","https://www.pilsnerurquell.cz/","images/article/25-beers",{"cs":1708,"de":1725,"en":1734,"it":1743},[1709,1717],{"_key":1710,"_type":737,"children":1711,"markDefs":1716,"style":745},"d89f068c87c9",[1712],{"_key":1713,"_type":741,"marks":1714,"text":1715},"e5f522ee5bf80",[],"Historie moderního pivovarnictví se začala psát v roce 1842 v Plzni. Tehdy zde Josef Groll uvařil první várku zlatého ležáku, který později dobyl celý svět. A přestože dnes tvoří piva plzeňského typu 70 % světové pivní produkce, ORIGINÁL je jen jeden… ",[],{"_key":1718,"_type":737,"children":1719,"markDefs":1724,"style":745},"337c86e89aff",[1720],{"_key":1721,"_type":741,"marks":1722,"text":1723},"0b1c254bef25",[],"Pilsner Urquell se v plzeňském pivovaru dodnes vaří stejným unikátním způsobem z těch nejkvalitnějších surovin, čímž hrdě navazuje na odkaz prvního plzeňského sládka Josefa Grolla. Navštivte místo, kde se psala historie a zrodila pivní legenda.",[],[1726],{"_key":1727,"_type":737,"children":1728,"markDefs":1733,"style":745},"eff6f32a079e",[1729],{"_key":1730,"_type":741,"marks":1731,"text":1732},"ad311565c33c0",[],"Tief in den Kellern unserer Brauerei in Pilsen, Tschechische Republik, sorgen wir dafür, dass jeder Tropfen Pilsner Urquell so einzigartig schmeckt wie 1842. Wir sind stolz darauf, das Erbe von Josef Groll fortzuführen, dem ursprünglichen Braumeister, der der Welt das erste goldene Pilsner Lagerbier vorstellte und das Bier für immer veränderte. Heute machen Pilsner Biere 70 % der Weltproduktion aus, aber es gibt nur ein ORIGINAL, und das ist Pilsner Urquell.",[],[1735],{"_key":1736,"_type":737,"children":1737,"markDefs":1742,"style":745},"58127afb05b3",[1738],{"_key":1739,"_type":741,"marks":1740,"text":1741},"cd66774c809b",[],"Deep inside the cellars of our brewery in Plzeň, Czech Republic, we make sure that every Pilsner Urquell drop tastes as unique as it did in 1842. We proudly continue the heritage of Josef Groll, the original brewmaster who introduced the world to the first golden “Pilsner” lager and changed beer forever. Today, Pilsner beers account for 70% of the world's produce, but there is only one ORIGINAL, and that is Pilsner Urquell.",[],[1744],{"_key":1745,"_type":737,"children":1746,"markDefs":1751,"style":745},"3a01d4c38de5",[1747],{"_key":1748,"_type":741,"marks":1749,"text":1750},"01f616f3b094",[],"Nelle profondità delle cantine del nostro birrificio a Plzeň, nella Repubblica Ceca, ci assicuriamo che ogni goccia di Pilsner Urquell abbia lo stesso sapore unico del 1842. Continuiamo con orgoglio la tradizione di Josef Groll, il mastro birraio che ha introdotto al mondo la prima birra chiara \"Pilsner\" e ha cambiato per sempre il mondo della birra. Oggi, le birre Pilsner rappresentano il 70% della produzione mondiale, ma esiste una sola ORIGINALE, la Pilsner Urquell.",[],{"cs":1753,"de":1754,"en":1755,"it":1756},"**PIVO,** KTERÉ DOBYLO SVĚT","**Das Bier** das die Welt verändert hat","**Meet the beer** that changed the world","**Incontra la birra** che ha cambiato il mondo",[1758],{"_key":1759,"_type":1760,"description":1761,"title":1766},"86b6ceddb177","meta",{"_type":25,"cs":1762,"de":1763,"en":1764,"it":1765},"Pomocí moderních technologií a multimediálních zařízení vyprávíme příběh vzniku prvního zlatého ležáku světa. A vy si ho můžete vychutnat doslova všemi smysly","Mit modernen Technologien und multimedialen Geräten erzählen wir die Geschichte der Entstehung des ersten goldenen Lagers der Welt. Und Sie können es mit allen Sinnen genießen.","Using modern technology and multimedia devices, we tell the story of the creation of the world's first golden lager. And you can enjoy it with all your senses.","Utilizzando tecnologie moderne e dispositivi multimediali, raccontiamo la storia della creazione della prima birra chiara al mondo. E voi potrete gustarla con tutti i vostri sensi.",{"_type":25,"cs":1767,"de":1768,"en":1769,"it":1770},"Víc než jakékoliv pivní muzeum, atrakce či pivovar","Mehr als jedes Biermuseum, jede Attraktion oder Brauerei","More than any beer museum, attraction, or brewery","Più di qualsiasi museo, attrazione o birrificio della birra",{"page":293,"route":293,"url":1772,"useSlug":165},{"_type":25,"cs":295,"de":296,"en":297,"it":298},{"_type":25,"cs":300,"de":301,"en":302,"it":303},{"left":449,"top":449,"width":491,"height":491,"rotate":449,"vFlip":245,"hFlip":245,"body":1775},"\u003Cpolygon points=\"17.53 7.53 16.47 6.47 12 10.94 7.53 6.47 6.47 7.53 10.94 12 6.47 16.47 7.53 17.53 12 13.06 16.47 17.53 17.53 16.47 13.06 12 17.53 7.53\"/>",{"left":449,"top":449,"width":1777,"height":1777,"rotate":449,"vFlip":245,"hFlip":245,"body":1778},80,"\u003Cpath d=\"M27.401 7a9.92 9.92 0 0 1 7.496 3.435 9.911 9.911 0 0 1 13.133 1.194c4.965-1.993 9.73-.154 11.517 3.364 2.128 4.185.555 10.571-2.684 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